Yaroslav Kyrychenko

Yaroslav Kyrychenko is a Ukrainian entrepreneur and founder of Tarotoo. He founded Tarotoo during a period of global uncertainty, first the COVID pandemic, and then the war in Ukraine, when millions of people worldwide began seeking clarity, reassurance, and meaning through tools like tarot. He saw a clear behavioral shift: rising search demand, increased spiritual curiosity, and a gap between traditional tarot practices and modern digital expectations. Instead of building another basic card app, he set out to create a next-generation tarot platform designed for the attention economy. With Tarotoo, he combined ancient tarot symbolism with AI systems, immersive animation, and modern UX design. He assembled a cross-functional team of developers, designers, animators, and professional tarot experts to build an experience that feels alive, intelligent, and emotionally responsive. His vision was not to position tarot as simple fortune-telling, but as a structured self-reflection tool, powered by technology, personalized through AI, and packaged with strong product positioning and digital credibility. Yaroslav and Tarotoo were featured on CNET.