Tarotoo

About

Hey there!

Tarotoo is an interactive tarot platform founded by Ukrainian entrepreneur Yaroslav Kyrychenko. The Tarotoo website offers free AI-powered tarot readings alongside Psychic Chat, a separate conversational feature for exploring tarot, astrology, numerology, spirituality, and personal reflection.

Tarot is often associated with mysticism or fortune-telling. At Tarotoo, we approach it as a tool for self-reflection, personal insight, and entertainment.

Tarotoo is designed for both beginners and experienced tarot enthusiasts. Many online tarot readings simply display a fixed, pre-written interpretation for each card. Tarotoo combines the Rider–Waite–Smith tarot tradition with structured card meanings and AI, allowing each reading to feel more personal and relevant.

Our animated cards add movement and visual storytelling to every draw. Together, these elements create a more interactive and immersive experience.

Learn more about how Tarotoo readings work.

Since launching in 2023, Tarotoo has:
Surpassed 5 million visitors, based on Google Analytics as of July 2026Received positive feedback from users across review platforms, Reddit, and app stores
Featured or mentioned in major media outlets worldwideLaunched mobile apps on the App Store and Google Play





Who We Are



Founder

Yaroslav Kyrychenko
Yaroslav Kyrychenko is the founder of Tarotoo. He created the platform to combine traditional tarot symbolism with modern technology in an interactive and visually engaging experience. He brought together developers, designers, animators, and tarot experts to build the platform. His goal was to present tarot as a tool for self-reflection and personal insight rather than as a source of guaranteed predictions. Yaroslav and Tarotoo were featured in an article by CNET.

Development and Design

Yaroslav Kyrychenko worked with Fiddle.Digital on the development and design of the Tarotoo website, combining his vision for the platform with the team’s technical and creative expertise. The animated tarot cards were created by Mitty Lihidchenko, a motion designer and illustrator who brought movement and visual storytelling to the Rider–Waite–Smith-inspired deck.

Tarot Expert

Inbaal Honigman
Inbaal Honigman, professionally known as Inbaal, is an Israeli-born British astrologer, professional tarot reader, and Wiccan priestess who has worked professionally with tarot since the 1990s. She has appeared on television and provided expert commentary on tarot, astrology, and spirituality to major UK publications, including The Sun, Metro, ELLE, and HELLO!. Inbaal reviewed Tarotoo’s tarot-reading process, symbolic framework, and AI prompts and logic. Her expert feedback helped refine these elements. She also provides media commentary for Tarotoo on tarot, astrology, and spirituality.

Article Contributors

Tarotoo occasionally publishes articles by contributors with experience in tarot, astrology, and spirituality. These articles reflect the named author’s personal views, do not necessarily represent Tarotoo’s views, and may discuss spiritual beliefs or traditional practices that should not be understood as established facts. They are provided for entertainment only and are not a substitute for professional advice.

Kerry Ward
Kerry Ward, also known as TarotBella, is a professional tarot reader, columnist, author, and creator of tarot decks with more than 25 years of experience.

Liz Dean
Liz Dean is a UK-based tarot reader, teacher, and internationally published author with more than 35 years of professional experience.

Stina Garbis
Stina Garbis is a professional psychic, astrologer, and tarot expert with more than 30 years of experience.

Alice Grist
Alice Grist is an internationally published tarot author, spiritual teacher, and intuitive reader with more than 25 years of experience.

Katie Robinson
Katie Robinson is a journalist, editor, professional tarot reader, and astrologer.

Our Mission and Priorities

At Tarotoo, our mission is to make tarot readings accessible, thoughtful, and responsible. We aim to create a welcoming experience that helps people reflect on life’s challenges, consider different perspectives, and gain personal insight.

Accessible Experience
We make tarot easy to explore through interactive readings and an intuitive experience designed for both beginners and experienced tarot users.
Thoughtful Reflection
Our readings are intended to support personal reflection. Users can consider them in the context of their own experiences and decide which ideas, if any, feel meaningful.
Transparency
We communicate openly about how Tarotoo operates and make important information about our practices and limitations easy to find.
Privacy
We aim to minimize the information required to use Tarotoo and clearly explain how reading information is processed and retained.


Trust & Safety



Responsible Reading Principles

We want users to understand what Tarotoo can and cannot provide. Our AI readings are designed to avoid fear-based language and psychological pressure. Tarotoo does not claim that its AI is conscious, experiences emotions, possesses psychic abilities, or can predict future events. We are open about the limitations of AI-generated readings, which may be inaccurate, incomplete, or inappropriate.

To help users understand the nature, purpose, and limitations of the readings before starting one, we display a localized version of the following notice next to every reading start button on the website: “18+. AI-generated readings. For entertainment only. Not a substitute for professional advice.” The notice also includes links to our Terms and Privacy Policy. Further information about these limitations is available in our Disclaimer.

AI Technology and Reading Methodology

We believe users should be able to understand what is behind a Tarotoo reading. We openly explain the AI technology and reading methodology we use, including the role of the AI language model, the sources and structured tarot dataset that support the readings, the AI prompts and logic that shape the results, and the safeguards and limitations that apply. This helps users make informed choices about how they use and interpret Tarotoo’s AI-generated readings.

For full details, learn how our tarot readings work. Definitions of tarot and technical terms are available in the Tarotoo Glossary.

Expert Review

To bring professional tarot expertise into the development of Tarotoo’s AI readings, we worked with Inbaal Honigman. She reviewed Tarotoo’s overall reading methodology, symbolic framework, spread structures, AI prompts and logic, including how card meanings, card combinations, and spread positions are handled. Her feedback helped refine these elements. Individual readings are generated automatically and are not manually reviewed. Learn more about the review process.

Public Tarot Data

As part of our commitment to transparency, Tarotoo publishes the structured card meanings and symbolic associations that support its reading system. Users can explore all 78 cards in our interactive Tarot Card Meanings guide. The underlying tarot dataset covers the full 78-card deck, while website readings use only the records and fields needed for each reading. The dataset is documented, versioned, and publicly available for download, citation, reuse, and integration through our Open Data & Developer Resources page.

Privacy, Security and Reading History

Our commitment to user privacy shapes how Tarotoo is designed and how we handle reading information. No account is required to use the Tarotoo website. Information submitted for a reading is transmitted securely to our AI service provider for real-time processing. We do not allow users’ inputs or reading outputs to be used for model training, and we do not create or store a server-based history of completed website readings. Users who want to keep a website reading should copy or save it.

If a Tarotoo mobile app offers reading history, it is stored locally on the user’s device and can be removed through the app or by uninstalling it. Further details are available in our Privacy Policy.

Crisis and Emergency Support

Part of caring about our users’ wellbeing is being clear about when Tarotoo is not the right place to seek help. We understand that someone may turn to tarot for answers or reassurance during a difficult or emotionally overwhelming moment. However, tarot and AI-generated readings cannot provide crisis intervention, emergency assistance, or the immediate human support these situations require. For this reason, we clearly state that Tarotoo is not an emergency or crisis-support service.

If a user needs help during a crisis, is in immediate danger, or is considering harming themselves or someone else, we urge them to stop using Tarotoo and contact local emergency services, a crisis helpline, or a qualified professional who can provide immediate support.

To make appropriate human support easier to find, we provide additional information on our Get Help Immediately page.


How We Make Money



Mobile App Subscriptions

The Tarotoo website is free to use and available without registration. To support the operation and continued development of the platform, we offer optional mobile apps through the App Store and Google Play. Some features in these apps require a paid subscription.

Affiliate Partnerships

We may also display affiliate promotions for independent third-party psychic services. If a referred visitor becomes a paying customer or completes another qualifying paid transaction, Tarotoo may receive a commission at no additional cost to the customer. Affiliate promotions are clearly labeled and displayed separately from Tarotoo’s tarot-reading process.

Affiliate relationships and revenue from our apps do not influence card selection, tarot card meanings, reading methodology, AI instructions, Psychic Chat responses, or individual reading results.

These sources of revenue help us maintain and improve Tarotoo while keeping the core website experience free. More information is available in our Affiliate & Revenue Disclosure.


Open Data & Developer Resources



Tarotoo supports open access, research, and development by making its structured tarot dataset publicly available. Our open dataset covers all 78 Rider–Waite–Smith tarot cards and includes upright and reversed meanings, keywords, thematic interpretations, astrological associations, yes/no values, and other structured information.

The dataset can be explored online, downloaded, cited, integrated into applications, used in research and AI workflows, or adapted for commercial and non-commercial projects under the MIT License. It is available through GitHub, Hugging Face, and Kaggle and is permanently archived on Zenodo with a registered DOI.

Tarotoo also provides developer tools for working with the data directly, including JavaScript and Python packages and an MCP server that allows compatible AI assistants, development environments, and other Model Context Protocol clients to access Tarotoo’s structured tarot card meanings.

Explore the dataset, methodology, documentation, software packages, and available integrations on our Open Data & Developer Resources page.

Seen In

Tarotoo has been featured or mentioned in many publications including:


Metro UK
The Independent
Cosmopolitan
Glamour Magazine
The Sun
Cnet
PopSugar
Marie Claire
Daily Mail
Women’s Health
New York Post
Express.co.uk
Mirror.co.uk
Elle

Have a question or need help using Tarotoo? Visit our FAQ & Help page. If you would like to report an issue, suggest a correction, or share feedback, please contact us.

Tarotoo is owned and operated by its founder, Yaroslav Kyrychenko, who is based in Ukraine.