- Atlanta is the U.S. city with the highest interest in astrology, with over 835K monthly searches for horoscopes and zodiac signs, more than the city’s population.
- Los Angeles stands out with the most active astrology scene, with 40 events every week and 240 astrology-related businesses.
- California appears in the top 10 three times with Los Angeles, Sacramento, and San Francisco, making it the US state with the most astrology lovers.
The global astrology market is projected to reach $22.8 billion by 2031, with mobile astrology apps accounting for nearly 60% of all digital astrology engagement.
A recent study by Tarotoo analyzed astrology popularity across the US to find the American astrology hotspots.
The analysis focused on two key popularity factors: how many people use Google to find information about astrology and the most popular astrology apps, and the number of related businesses and events in the city. Together, these factors made up the astrological score for the biggest US cities.
Here’s a look at the top 10 cities with the most astrology lovers:
| Cities | Searches per 100K (Horoscope, Zodiac, Astrology) | Astrology Events | Astrology Businesses | Searches per 100K (Astrology Apps) |
|---|---|---|---|---|
| Atlanta |
161K |
26 | 166 | 2.3K |
| Denver |
83K |
39 | 126 | 1.5K |
| Seattle |
78K |
24 | 134 | 1.8K |
| Sacramento |
78K |
60 | 104 | 1.2K |
| Washington |
76K |
20 | 134 | 1.3K |
| Las Vegas |
100K |
13 | 127 | 1.2K |
| San Francisco |
64K |
11 | 240 | 1.1K |
| Portland |
61K |
19 | 81 | 1.2K |
| Los Angeles |
54K |
40 | 240 | 686 |
| Austin |
60K |
27 | 80 | 1.1K |
You can access the full research findings by following this link.
The US city with the highest interest in astrology is Atlanta, Georgia, with an astrological score of 100/100. People here are looking up astrology information over 835K times each month, which is 1.5 questions to Google for every resident of the city. People show interest not only online, but also organize 26 astrological events each week.
Denver, Colorado, earns 2nd place among American cities with the highest astrology interest, scoring 93. City residents explore astrology online almost 600K times each month. While online activity in Denver is smaller than in Atlanta, Denver organizes more services and events for astrology lovers, 39 each week.
Seattle, Washington, takes third place, getting an astrology score of 90. The city has 134 businesses related to astrology, and the most popular astrology apps are looked up 14.2K times in the city. Total online interest in astrology for Seattle comes to 603K Google queries, or 78 astrology questions for every 100 residents.
Sacramento, California, is fourth among America’s astrology hotspots, with a score of 88. Sacramento sees a similar interest in astrology as Seattle. While the total online activity is lower at 413K, it still amounts to 78% of all residents. The astrological community in Sacramento is the most active in the top 10, with 60 weekly events.
Washington, D.C., is fifth on the list of U.S. cities with the most astrology lovers, getting a score of 86. Washington follows a similar trend as Sacramento and Seattle, with 76 astrology questions online for every 100 residents, but more people use astrology apps here than in Sacramento, with Nebula being the most popular choice.
Las Vegas, Nevada, ranks sixth, earning an astrology score of 78. People check for astrology information online over 672K times monthly, with horoscopes being the most popular topic. These queries amount to a little over than the Las Vegas population, while residents and guests of the city can find 13 weekly astrology events and 127 businesses.
San Francisco, California, follows closely with seventh place and 240 astrology-related businesses, the most on the list. Similar to other cities in the ranking, horoscopes are the most popular topic, being searched over 172K each month, while general astrology themes are the close second with 164K questions.
In eighth place is Portland, Oregon, scoring 75. The city supports an active cultural life for astrology lovers with 19 events each week, and there are 81 related businesses across Portland. In total, people look for astrology guidance online 377K times each month, with 61 queries for each 100 residents.
Los Angeles, California, is ninth, getting a similar astrology score of 75. The third Californian city on the list, it has the highest online activity among astrology lovers at 2M Google queries, but it is also the lowest share among Californians on the list, with 54 online queries per 100 residents. Similar to San Francisco, 240 astrology-related businesses work in the city.
Austin, Texas, rounds up the top 10 US cities with the most astrology lovers. Around 60% of the Austin residents look up astrology information online, with a total of 681K questions to Google each month. Austin residents can also participate in many astrology activities, with 27 weekly events and 80 astrology-related businesses.